Many companies want a community program but assume it needs a full team, complex metrics and an annual report. That assumption is usually what keeps the idea on the wish list. It doesn’t have to. A simple program can start with three decisions: what business activity it connects to, how often it happens, and how you’ll communicate it. Budget season is the best time to make them. The earlier you decide, the sooner it can start next year. One tree for every product or service.